SEO TIPS TO INCREASE YOUR SEARCH ENGINE RANKING

Nearly all interactions on the web start on a search engine but most of people never click beyond the first page results. SEO is an important factor when it comes to increasing your online visibility but effectively implementing an SEO strategy is often a difficult task for most. Let’s take a look at OC MediaPro’s top SEO tips to improve your search engine ranking.

GO MOBILE-FRIENDLY

Is your website mobile-friendly? These days consumers use all types of devices such as tablets, smartphones and laptops to browse the web. Many brands and businesses have already gone mobile-friendly in the past couple of years. We can only anticipate that more brands will jump on this trend in the coming years. Mobile optimization is already the norm for most businesses, so it’s definitely time to create SEO strategies for mobile searches. Did you know that As of April 2015, Google started to penalize sites that are not mobile optimized by bumping down their search engine ranking?

As more and more people use mobile to surf the Internet, search engines like Google and Bing decided to make it easier to find relevant, mobile-optimized websites. They now both use mobile-friendliness as a factor in search results rankings.

Therefore, make sure that mobile optimization becomes a priority in your SEO strategies to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.

KEYWORD PLACEMENT

Start by choosing a keyword to write your content around. This will make it easier for you to structure your post and help SEO crawlers understand what your content is about. Where exactly should you place your keyword?

LOCAL SEO

This trend is only growing bigger over the years. As a marketer, you have to let Google know where you are located and your type of business so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is a must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent. So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2017. Check out some stats to know the benefits of ranking in local search results.

Local searches lead 50% of mobile visitors to visit stores within a day. (Source: Searchengineland.com)
More than 60% consumers have used local information in ads. (Source: Business2community.com)
50% mobile searches take place in hopes of finding local results. (Source: Business2community.com)

USE RELEVANT CONTENT

When you provide useful content, visitors tend to stay longer on your website to consume the information. It’s important to include keywords on your pages, however your content should most importantly be informative and meaningful. Search engines love fresh and relevant content. For most businesses, website content often stays the same. That is exactly why we recommend websites to include a blog. We highly suggest that you update your blog frequently. By blogging you will build relationships with your visitors, present yourself as a thought leader and supply new content for Google to index. Regularly blogging quality content not only adds value for visitors but it will also help with your search engine rank. Before creating a blog post, first Google its title to identify similar blog posts or content that were already indexed by the search engine. Read and analyze those similar blog posts to evaluate their quality. Then, create a blog post that can beat all the blog posts that are currently indexed by Google.

OPTIMIZE IMAGES

To increase your search engine visibility, improve your visibility in search engines’ image results. Use relevant images with the right title tags, alt-texts, and meta descriptions on your pages or blog posts. Using Screaming Frog, identify your existing images used on your website or blog that don’t have related titles, al-texts and descriptions yet. Once identified, do the necessary actions. Remember that relevant and useful pictures make your pages and posts more interesting to view, read, and even share. They also increase your site’s bounce rate and credibility. All images used on the page should have keywords including in the file name. Similar to the URL structure, use hyphens to separate each word. Be sure to also include alt-text to describe a word or phrase. The alt-text is inserted as an attribute in HTML and is readable by search engines.

READABILITY

With all of the tips we have mentioned above, an amazing SEO implementation isn’t going to help you if your website doesn’t have good readability. Producing content that is easy to read and understandable for your visitors is vital. You certainly don’t want them to give up reading your content because it’s too difficult to read. Number one tip for easy to understand content is to use shorter sentences that uses simple words. There are a variety of tools you can utilize to test your content readability such as:

INTERNAL LINKS

Internal linking is positioning hyperlinks throughout your site that link to separate pages within the same domain (linking from OC MediaPro’s Web Design & Development page to its Contact Us page). Create two or three internal links on the page related to other pages. This is your chance to direct your visitors to other relevant on your site and keep them moving through it. What exactly do you gain out of internal linking?

Reduces ‘bounce rate’ therefore increases time on site as people click from page to page
Increases your page views
Helps users easily navigate your site – all it takes is a couple clicks!

DIGITAL MARKETING