Search Engine Optimization (SEO) is the process of optimizing a website so it ranks higher by search engines and receives organic traffic. When you optimize your website, you increase it’s chances of being found online by potential customers looking for your products or services. On Page SEO helps your website rank higher in search engines and you receive relevant traffic by your target audience. Off page SEO improves your ranking in search engines as a result of outside references to your website from other websites, blogs and social media platforms.
Pay Per Click (PPC)
Pay per click is a great tool to use if you’re looking to improve website traffic, increase your sales and grow your business. You pay the search engine a fee for your products and services to display as ads on other websites. When consumers click on those ads, they land on your website which results in them being potential clients. Essentially, it’s a business’s way of buying visits for their website instead of attempting to organically earn visits.
E-mail Marketing is essential for building a customer database, maintaining a loyal relationship with current customers and creating brand awareness for potential business. This type of marketing strategy requires customers to willingly join your newsletter list to achieve the best results for your campaigns. You may be wondering the differences between E-mail Marketing and Social Media to reach your audience. E-mail marketing delivers your message. 90% of e-mails get delivered to the intended recipient’s inbox. However, only 2% of your followers will see your posts or tweets on their pages. E-mail Marketing also has a higher Return on Investment. When you deliver personalized,relevant e-mail campaigns to customers, you are creating an opportunity for sales. Whereas your Facebook posts and tweets go out to everyone that follows your regardless of their location and interests.